Instagram Tweaking Call-to-Action Button, Video Link Ads

Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing the attention of users, adding that since launching a larger, enhanced call-to-action button in June, its performance is up 45 percent. Recommended: How to buy real Instagram followers Instagram described the four changes to its ads in the blog post: With this increase in performance, we’re rolling out even more action-driving enhancements to link ads. Each of the four new solutions is focused on driving better visibility and interaction for our community while driving better performance for our advertisers. To guide people to take an action, the call-to-action button will be highlighted when people show interest on or around an ad—like resting on the ad for four seconds or tapping on the profile name. When Instagrammers tap into an advertiser’s profile from an ad, a call-to-action button currently appears at the bottom of the profile. In addition to adding the button to the advertiser’s profile, which was implemented in June, the button will now extend to the comments section. Now when Instagrammers open up an ad’s comments, they can engage with a business quicker without additional tapping or scrolling. When we detect additional information from an ad like price, destination URL or app store rating, we’ll automatically add it to the call-to-action button. For video link ads, when people unmute a video, they’ll be taken to the destination URL while the video continues to play at the top of the screen. Now people can explore, browse and take action on a landing page while continuing to watch the video. People can also go to full-screen or dismiss the video player if they prefer to browse the web page. These new solutions are rolling out over the next month, and we’ll be testing and optimizing the way they work for both our community and our advertisers. With link ads being optimized for better performance, now is the time for advertisers to take advantage of these enhancements. Readers: What are your initial thoughts on these changes? SocialTimes

11 Ways to Jumpstart Your Instagram Branding

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Typically you see about 15 photos, 150 followers and zero updates in the last couple of months. If you’re reading this and know you fall into this category–that’s fine–we’re here to help. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task. You need to calculate your digital marketing budget. Gaining the trust, engagement and attention of Instagram users is no a walk in the park either. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2019, there’s still a lot businesses can learn about the social network. Benefits of Increasing Instagram Branding With a half-a-billion active users on Instagram, there are massive opportunities to get seen. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. And nearly 60% of Instagram users admit to checking their feed at least once a day. Think about how much you’d pay (or have paid) for advertising promising the same amount of viewership? While you’re likely not going to see 60% of Instagram users on your account, you have the chance to tap into this audience and build a name for your brand on the space. See also: How to buy real Instagram followers You Build Trust When you successfully craft your Instagram branding strategy, you gain a large amount of trust from your followers. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. While that number might seem low, influencing one-third of your social media followers through channels like Instagram can have serious payoffs. Instagram is the perfect place to showcase your branding, creativeness and visual aspect of your product or service. With captivating images and videos, you show the true beauty in your products. Even businesses that don’t necessarily consider themselves “visually appealing” can provide insights into their trade. From #manufacturing plant to your desk. A behind-the-scenes look at the making of @scotchproducts. A photo posted by 3M (@3m) on Jun 22, 2016 at 10:52am PDT For example, the packaging and tape manufacturer 3M does a fantastic job creating interesting visuals. This goes against the grain that “boring content” comes from “boring industries.” Instead, 3M posts content daily and receives approximately 200 engagements (such as likes, comments, views or shares) for each post. You Drive Real Traffic to Your Site Even though Instagram still only permits one link in your bio, that bridge to your site can mean everything. Your bio link should be updated regularly, especially if you want to drive users to specific landing pages. As for your content, setting up well-planned and thought-out call-to-action phrases in your Instagram captions can make all the difference. Use actionable voices that …

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How to Drive More YouTube Views With Pinterest

Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account? When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers. In this article, I’m going to show you how to add YouTube videos to Pinterest. This is a great way to leverage the power of both of these platforms. And this tactic is easy to do and can easily be outsourced. Free Tip: Buying YouTube View is a very popular, quick and easy way of getting more views for your videos. Learn how to buy safe Youtube views! You don’t even need to leave Pinterest to view a video. Here are 8 steps to add YouTube videos to Pinterest: #1: Download Google Chrome You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel. If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: Google Chrome Download. Here’s the direct link to the free plugin: Google Chrome’s Shareaholic for Pinterest. #2: Make Sure Your YouTube Video is Fully Optimized You want to make sure to leverage the traffic that comes from Pinterest; therefore, you’ll want to fully optimize the YouTube title and description box before you pin your first video. Don’t forget to start any copy you put into your YouTube description box with a URL/link back to your blog, opt-in page or offer page. Since that link is active (clickable) and it’s the first thing that viewers see, it’s important to include it. Optimize your YouTube videos before you post them. #3: Make Sure Your YouTube Channel is Optimized and Ready to Take Viewers to Your Opt-in Pages Once viewers land on your videos, they may want to know what else you have to share. If they click on your YouTube profile name, they’ll be taken to your channel’s landing page. Make sure you optimize the channel name and description box, add a photo of yourself and that you list links on the right-hand side of your channel that take viewers to your opt-in pages. Optimize your YouTube channel. These simple steps go a long way in leveraging the traffic you’ll get from Pinterest. #4: Select the First YouTube Video You Want to Pin Once you’ve downloaded Shareaholic for Pinterest and you’ve made sure your YouTube channel is ready for traffic, you’ll simply need to go to your YouTube channel, select the video you want to pin and use the handy one-click button. Use the Shareaholic Pin button in the Google Chrome navigation bar to share your video on Pinterest. #5: Create a Board Specifically for Your YouTube Channel When naming your board, make sure you take SEO (search engine optimization) into consideration. Pinterest can bring you traffic from both inside …

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Facebook Ad Examples That Convert

More than 1.65 billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. With an audience that spans the globe, you can be sure that members of your target audience are counted among them. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. Next to publishing quality and engaging content, the next best way to reach your audience on the social network is through Facebook Ads. It can be overwhelming if you’re creating your first ad, but here are some tips and Facebook Ad examples to guide you through the process. Choose the Right Advertising Objective You need to go into this with a plan. Think about what you want people to do when they see your ads, and keep this goal in mind throughout the ad creation process. When you choose an advertising objective in Ads Manager, Facebook will help you create ads that work toward that specific goal. The advertising objectives you can currently choose from include: Boost your Post: This Page post engagement objective gives your content an edge by helping it appear higher in the News Feed so there’s a better chance you’re audience will see it. Promote your Page: Instead of an individual post, this Page Likes objective helps promote your entire Facebook Page. Send people to your website: Use the clicks to website objective if you want to send people off of Facebook to your website or landing page. Increase conversions on your website: The website conversions objective will prompt people to take specific actions on your website, such as buying a product. Get installs of your app: Use this objective to drive up installs for your mobile app. Increase engagement in your app: The app engagement objective is designed to increase engagement with your mobile app. Reach people near your business: The local awareness objective helps you reach individuals in close proximity to your business. Raise attendance at your event: This objective gets more people to see and respond to your event. Get people to claim your offer: The offer claims objective can be used to create offers for people to redeem in your store or on your website. Get video views: This ad objective helps get more people to watch your video. Collect leads for your business: This objective can be used to create a form that collects information from people for newsletter sign-ups, price estimates or follow-up calls. Free tip: Learn how to buy Facebook likes! Once you’ve selected your objective, we recommend that you visit the Facebook Ads Guide to learn more about that objective and the specs for each ad. The Anatomy of a Great Facebook Ad Although the motivation behind each ad is different, they feature many of the same structural elements. These include: Headline: A summary of what you’re offering. Post text: A 90-character piece of copy that’s placed directly above or below your image. Often the …

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Snapchat is the first social network to capture this element of our lives

On most social networks we post the best and worst parts of our lives—in a highly curated way. We share the highlight reel. This highlight reel effect is even more true for brand accounts. Where curation is governed by what generates revenue, stays on brand, and gets approved by legal. But, the story is different on Snapchat. And that matters a lot, especially for businesses interested in marketing on Snapchat. This focus on curating only the specific story we want to tell disappears on Snapchat. Users are more inclined to share the in between moments. The journey. There are two reasons why: Snapchat has a content creation focus. When you open Snapchat, you see a camera (whereas with Facebook, Twitter and most social networks, you see a stream of content first). Snapchat started as messaging app and it still has the DNA of a messaging app. There’s no public feed. There’s no permanent list of your old content for people to review or judge. If you’re not familiar with Snapchat yet, just imagine all your silly text messages, photos, and gifs suddenly became a social network. If you see a cool antique lamp at your hotel you might share it on Snapchat. You might share 10 photos of your weekend BBQ on Snapchat (instead of just posting one photo on Facebook). On Snapchat you’ll post multiple selfies, palm trees swaying in the wind, shopping photos, clips of live TV, and anything else that sparks your interest. Without guilt. In between moments are more valuable At first glance all of this sounds like it would be less valuable, that content shared on Snapchat is more trivial. When in fact, all of these pieces together create something more meaningful. On Snapchat, users share less polished and more authentic moments, which allows you to see more about someone’s real life. In between our highs and our lows is where we live our life. It’s what our day to day really looks like. This same authentic opportunity exists for brands. Share your brand’s in between moments and you’ll be surprised at the relationships you can build. In Between moments build trust Right now, it’s difficult to build an audience on Snapchat. Unless you have a massive audience, big name influencers, or ads, you have to rely on your existing audience from other channels. This makes Snapchat the perfect place to deepen relationships with your most loyal fans and customers. Lose the polish, production, and script for your Snapchat strategy. Don’t approach it the way you would approach Facebook, Twitter, and Instagram. Go with what already works on Snapchat: authentic and honest stories that capture in between moments. This will build trust with your fans. And in turn, increase your word of mouth and customer loyalty. —- This article is an excerpt from Social Fresh’s upcoming course, The Social Marketer’s Guide to Snapchat. Be the first to get access to the course here. Social Fresh