365 Surprising Social Media Statistics 2020

Table of Content

General Social Media Statistics

3.7 Billion

Active Social Media Users

Generation X
Baby Boomers


is the average social media accounts per people

142 Min

is the average daily time spent on social media


new social media users per second


is the most popular social media platform


of all social media users access social channels via mobile devices


of retail brands use 2 or more social media channels


of all small and medium businesses use some kind of social platform


of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business


of social browsers use social media to research products


of teenagers felt social media has a positive effect on their lives


of consumers depend on influencer recommendations on social media

Facebook Statistics

2.45 Billion

monthly active users

2.2 Billion

mobile active users

57 Min

Mobile users spend per day on Facebook

500 Million

Facebook sotries are shared daily

8 Times

On average people access Facebook each day


Men between 25 and 34 are the biggest demographic Facebook users


Women between 18 and 24 are the biggest demographic Facebook users


of all americans are on Facebook


of all online US adults use Facebook


of Facebook users check it every day

4 Million

likes per minute

+ 250 Billion

photos have been uploaded to Facebook


is the average number of friends per user

6 New

profiles per second every day

270 Million

fake Facebook profiles estimated

2 Billion

searches Facebook users make every month

+ 2.5 Trillion

posts have been made on Facebook

38 Min

Facebook users spend per day using the platform


of users get their news from Facebook

3-5 Min

is the optimal lenght of a Facebook video

9pm-11pm EST

is the best time to post on Facebook


of video posts get more engagement than other post types


is the average CPC of Facebook ads


of Facebook ad revenues comes from mobile


of people who click on ads make a purchase

50 Characters

is the optimal lenght of the post to get the best engagement


is the average engagement rate for an organic post

60 Million

active business pages on Facebook

20 Billion

messages are sent between people and business monthly

7 Million

business use Facebook for advertising

Instagram Statistics

1 Billion

monthly active users

500 Million

people use Instagram Stories every day


of Instagram users log in at least once per day


of all users are aged between 18 and 24


of Instagram users are younger than 35


of males use Instagram


of females use Instagram


of Americans now use Instagram


of US teens cite Instagram as their favorite social network

125 Million

is the projected number of US Instagram users by 2023

28 Min

an average user spends a day on Instagram

+ 40 Billion

photos have been shared so far


of Instagram users have less than 1000 followers


of Instgram posts contain no #hashtags


of U.S. women on Instagram consider shopping a hobby

+ 4.2 Billion

is the average number of Instagram likes per day


posts with a location receive 79% more engagement

96 Million

photos and videos are shared on Instagram per day


is the number of #hashtags you can use in a post

7 out of 10

hashtags on Instagram are branded


Instagram posts with faces get 38% more likes


videos receive 21.2% higher interactions than photos


of the world’s top brands use Instagram


of Instagram users follow a business


of Instagram users discover new products on the platform


Brands post an average of 2.5 stories per week

849 Million

Instagram’s potential advertising reach is 849.3 million users


of Instagram users claim to have made a product purchase after seeing it on the app


of users say they’ve bought a product they discovered on Instagram


of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions


sponsored videos get 3x more comments than sponsored photos

200 Million

Instagram users visit at least 1 business profile daily

Youtube Statistics

2 Billion

monthly active users


most visited website

+5 Billion

videos shared to date

50 Million

creating content shared to date


TV paying subscribers


of YouTube users are male


of YouTube users are female


of mobile internet traffic is from YouTube


of 15 to 25 years old use YouTube


of U.S. 18-24 year olds use YouTube

60 minutes

is the average viewing session

5 Billion

videos watched per day

40 min

the average person wtaches 40 minutes of YouTube content a day


more than half of YouTube views come from mobile devices

+40 Min

the average mobile viewing session lasts more than 40 minutes

500 hours

of video are uploaded to Youtube every minute

1 Billion

hours of YouTube videos are watched every day


of YouTube views are generated by its intelligence-based algorithm


of US adults occasionally or regularly whatch videos recommended by the algorithm


of full-time YouTubers stated “promoting business/brand” as their top goal

1,148 Billion

mobile video views per day


YouTube attracts about 44% of all internet users.


more important for your video to relate to the viewer's interests than featuring famous actors


of full-time YouTubers stated "expressing creativity" as their top goal


more important than production quality

80 Languages

you can navigate YouTube


of global internet population watches YouTube


people discover a new brand or product through YouTube


of businesses use YouTube as a channel to post video content


of U.S small businesses use YouTube

6,35 Billion

is the YouTube's annual cost to run YouTube​

15,1 Billion

is the annual Youtube’s revenue


of creators mention lack of time as their top challenge


growth of YouTube channels earning more than six figures year


growth of YouTube channels earning more than $10,000

31 Million

YouTube channels out there

126 Million

subscribers has the most popular YouTube channel

Twitter Statistics

330 Million

monthly active users

500 Million

people visit Twitter each month without logging in


made an account and left before ever sending a Tweet

134 Million

daily active users


of Twitter users are between 35-65 years old


of Twitter users are male


of Twitter users are female


is the number of followers the average Twitter user has

391 Million

accounts have no followers at all

500 Million

Tweets sent each day


Tweets every second

3,39 Min

Twitter users spent on the social networking platform per session


of Americans use Twitter


of Americans get their news from Twitter

48.3 Million

is the number of twitter followers from US

14.2 Million

total app downloads on PlayStore

11.7 Million

total app downloads on AppleStore​


of US companies with 100+ employees use Twitter for marketing


of Twitter users feel more positive about a brand when their Tweet has been replied to


of Twitter’s most prolific users use scheduling software

125 Million

hashtags are shared every day

500 Million

GIFs are shared every day


Tweets with images receive 89% more likes


Tweets with images receive 150% more retweets


Tweets with only 1 hashtag are 69% more likely to be retweeted


Direct message campaigns are 300% more effective than email campaigns in terms of click rate

18 Min

A tweet only takes 18 minutes to reach audiences before being buried in new tweets


of companies Tweet more than once a day


of brand followers on twitter have already purchased from them


of brand followers on twitter planto buy from them

145 Million

monetizable daily active users, users who see ads


Twitter Ad engagement


of B2B marketers use Twitter to market their business


of Twitter users expect brands to interact with them on the platform


of Twitter users claim to have made a purchase directly from an influencer’s tweet

$727 Million

in advertising revenue


of increase year-over-year


Twitter ads with video are 50% cheaper in cost-per-engagement


Using Twitter in-stream video ads can boost brand Ad recall by 70%


Twitter ads are 11% more effective than TV ads during live events

LinkedIn Statistics

660 Million


330 Million

monthly active users


of US adults use the platform


of traffic comes from mobile

+1 Million

members have published content on LinkedIn


of Linkedin users are male


of Linkedin users are female


of LinkedIn users earn at least $75,000/year


of members are outside of the US

46 Million

students and recent college graduates are on LinkedIn


Two thirds of millionaires use LinkedIn


The average CEO has 930 LinkedIn connections

+30 Million

More than 30 million companies are listed on LinkedIn


of US small businesses use LinkedIn


of people who have recently changed jobs used LinkedIn to help them decide

20 Million

there is more than 20 million open jobs on LinkedIn Jobs


skills are listed on LinkedIn


two professionals join LinkedIn every second


percent of executives rate LinkedIn as their first choice for professionally relevant content

280 Billion

feed updates viewed annually

9 Billion

content impressions in LinkedIn feeds every week

2 Million

posts, articles, and videos are published on LinkedIn every day

1 Million

Only 1 million users have published an article on LinkedIn


of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level)


is the most overused word for the second year in a row

17 Minutes

On average, most users spend 17 minutes monthly on LinkedIn

8.5 Pages

users visit an average of 8.5 pages before leaving


of LinkedIn search traffic comes from organic search


LinkedIn Pages with complete information get 30% more views compared to others


companies that post 20 times per month reach at least 60% of their unique audience

1700 & 2100 Words

Long-form content gets the most shares on LinkedIn

5 Skills

listing 5 or more skills on your LinkedIn profile can lead to up to 17x more views


images on average results in a 98% higher comment rate than without


including the links can drive twice the engagement than a post without the link


links to YouTube video gives a 75% higher share rate

$1.3 Billion

LinkedIn generated $1.3bn in revenue in Q2 2018 alone


of social referrals to corporate websites come from LinkedIn


of marketers have gained customers through LinkedIn


of Fortune 500 companies use LinkedIn


of B2B marketers agree on LinkedIn being a good source for generating leads


LinkedIn is the second-most popular platform among B2B marketers, just behind Facebook

177 Million

the US is surging on top with 177 million users on LinkedIn


LinkedIn is generating revenue for 38% of B2B marketers


of B2B leads coming from social media are from LinkedIn


of B2B marketers use LinkedIn to help drive their content marketing strategy

4 of 5

LinkedIn users drive business decisions


of buyers list LinkedIn as the most influential channel during their research process

600 Million

LinkedIn users can be reached through advertisements on the professional network


of B2B companies have generated a customer through LinkedIn paid ads


of B2B advertisers like the ROI on LinkedIn ads

90 Million

users are senior-level influencers

63 Million

are in decision-making positions

Pinterest Statistics

322 Million

active users each month

85 Million

The U.S tops the list of countries with 85 million users


of all online US citizens use the platform


of Pinterest users are under 40-years-old


The US contributes to 50% of the pinners


of Pinterest users are male


of Pinterest users are female


Only 7% of total pins are from men


of new Signups are from women


of the millennials use Pinterest heavily


of its users access Pinterest through a mobile device

14.2 Min

Average time spent on Pinterest per visit

200 Billion

There are over 200 billion Pinterest pins

2 Billion

There are over 4 billion Pinterest boards

75 Billion

There are over 75 billion ideas on Pinterest

+14 Million

articles are pinned each day

Sat 8pm-11pm

the best time to Pin is Saturday from 8pm-11pm


more travelers on Pinterest than the top online travel agency sites

2 Billion

text-based and guided searches are carried out on Pinterest every month

600 Million

visual searches are generated on Pinterest monthly


of marketers are already using Pinterest


of Pinners log onto the site specifically to find products


of Pinners say they’ve tried new things they come across on Pinterest


of people bought a product on Pinterest because of Pinterest


of people use Pinterest to plan a purchase


Pinterest drives 33% more traffic to shopping sites than Facebook


of users have made a purchase after seeing a promoted Pin


of Pinners save items to purchase later


of Pinners Have a Household Income of $100k+


of Pinterest users in US use the platform to shop


Two-thirds of pins represent brands and products


of People who use Pinterest have found a new brand or product on the platform

11 Times

promoted Pins have repinned on an average of 11 times per advertisement

$2 Profit

advertising on Pinterest earns a $2 profit for every $1 spent

$1 Billion

Pinterest ad revenue is projected to surpass $1 billion in 2020

SoundCloud Statistics

175 Million

registered users

200 Million

people access the platform every month


of its audience is aged between 18 and 35

71 Million

monthly users


of Soundcloud users are from US


of SoundCloud users are male


of SoundCloud users are female

12 Hours

of music updated every minute

200 Million

tracks on SoundCloud

8 in 10

soundclouders paid for online content

4 in 10

SoundCloud users say they bought a music download last month

3 in 10

paid for a music streaming service last month

20 Million

SoundCloud creators share their music

1.2 Million

creators featured in playlists

$1 Billion

SoundCloud’s price tag in 2017 was $1 billion

190 Countries

SoundCloud is avalable


of users are from USA

Tumblr Statistics

452 Million

Tumblr has a total of over 452 million blogs

371 Million

million monthly visits

116 Billion

published posts

7.2 Million

new blogs created each month


of Tumblr visitors are aged between 18 and 34 years


of Tumblr users are male


of Tumblr users are female


of US male internet users use Tumblr

16.7 Million

mobile monthly users in the US


of US female internet users in the US use Tumblr


of mobile users access Tumblr


is the average number of monthly visits per US mobile user


of US internet users between the ages of 18 to 24 years old use Tumblr


of US internet users with an annual income of $80-100K use Tumblr


of US mobile users access Tumblr app several times a week


Tumblr is used by 21% of adults online aged 18-29 years


of Tumblr users are millennials


Tumblr’s reach among the US population is projected to be 9% in 2020

115.8 Min

is the average time mobile US users spent on Tumblr


US Tumblr user growth rate is estimated to slow down to 4.1%

10 Min

is the average visit duration of Tumblr

1,64 Posts

per second


users from the US are the majority of Tumblr visitors With 33.2%

488 Million

blog accounts

67 Pages

The average Tumblr user visits about 67 pages every month

4pm EDT

post activity is at the highest at 4:00 pm EDT; notes peak at 10:00 pm EDT


if you dial 1-866-584-6757, you can leave an audio post for your followers

18 Languages

Tumblr is available


Tumblr has been banned in Indonesia for providing people with access to pornographic content


China blocked Tumblr because of pornography and censorship problems in 2013

$15.1 Million

Tumblr Inc. has $15.1M in annual revenue

411 Employees

Tumblr has 411 employees


most visited website in the world


Tumblr.com rank in the US is 25


of Tumblr users say the Dashboard is their favorite place to spend time online

171.5 Billion

There are 171.5 Billion posts

1st Blog

Tumblr was the first site to host the blog for President Barack Obama in 2011

Spotify Statistics

286 Million

monthly active Spotify users

136 Million

of these are Spotify Premium subscribers


of the global streaming market

25 Hours

spent listening to Spotify per month on average


of users listen to Spotify on a daily basis


of Spotify users are male


of Spotify users are female


of users are unde 30 years old

50 Million

songs Spotify currently lists


podcast titles


new songs are added to the platform every day

3 Billion



of Spotify listening time is spent on Spotify-generated playlists


another third going on user-generated playlists

41 Artists

average users listen to 41 unique artists per week

79 Countires

Spotify is available

North America
Latin America
Rest of the World

$2 Billion

Spotify quarterly revenue in Q1 2020

$511 Million

gross profit in the same quarter

$7.3 Billion

Spotify annual revenue in 2019


estimates on how much a Spotify stream is worth to artist

26 Million

“Today’s Top Hits” playlist is followed by 26 million people

Tik Tok Statistics

500 Million

active users worldwide

1.5 Billion



of users are aged between 16 and 24

188 Million

TikTok was the Third most downloaded app in the first quarter (Q1) of 2019

175 Countries

TikTok is available in 155 countries and 75 languages


of Tik Tok users are male


of Tik Tok users are female

61+ Min

Users spend per session on the app

100 Billion

average monthly video views


of all TikTok users access the app on a daily basis

8 Times

U.S. users open the app a day

4.9 Min

are the individual sessions on the app


of TikTok users watch someone else’s video


of TikTok users upload their own videos


of engaged TikTok users claim to have liked a video in the last month

$23.1 Million

Americans have spent on in-app TikTok purchases so far


of all TikTok revenue now comes from the USA


of users shoot daily


engagement rate


of engaged TikTok users claim to have commented on somebody else’s video in the last month

SnapChat Statistics

360 Million

active monthly users


of them are under 25


of US adults use Snapchat

30 Times

active Snapchatters open the app per day

49.5 Min

people spend per day on Snapchat


of Snapchat users are male


of Snapchat users are female


of internet users aged 18-24 use Snapchat


of Snapchat users are 13-24 years old


of US teens say they use Snapchat

14 Billion

Snapchat daily video views


of Snapchat users say the app makes them feel happy


of US teens think it’s better than Facebook


think it’s better than Instagram


of all American 18-24 year olds use the platform

3 Billion

Snaps Created Everyday (Photos & Videos)

400 Million

Snapchat stories are created per day

218 Million

active daily users

34 Msg

On average, people send 34.1 messages a day

2 Million

snaps are sent every minute


is the peak time for Snap stories being posted

$1.72 Billion

Snapchat’s revenue for 2019


of marketers have a Snapchat account


of brand content on Snapchat is video


of people who view one snap from a brand story, view the whole story