365 Surprising Social Media Statistics 2020
Table of Content
General Social Media Statistics
3.7 Billion
Active Social Media Users
Millenials
90.4%
Generation X
77.5%
Baby Boomers
48.2%
7.6
is the average social media accounts per people
142 Min
is the average daily time spent on social media
10
new social media users per second
is the most popular social media platform
91%
of all social media users access social channels via mobile devices
%
of retail brands use 2 or more social media channels
%
of all small and medium businesses use some kind of social platform
%
of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business
%
of social browsers use social media to research products
%
of teenagers felt social media has a positive effect on their lives
%
of consumers depend on influencer recommendations on social media
Facebook Statistics
2.45 Billion
monthly active users
2.2 Billion
mobile active users
57 Min
Mobile users spend per day on Facebook
500 Million
Facebook sotries are shared daily
8 Times
On average people access Facebook each day
25-34
Men between 25 and 34 are the biggest demographic Facebook users
18-24
Women between 18 and 24 are the biggest demographic Facebook users
%
of all americans are on Facebook
%
of all online US adults use Facebook
%
of Facebook users check it every day
4 Million
likes per minute
+ 250 Billion
photos have been uploaded to Facebook
338
is the average number of friends per user
6 New
profiles per second every day
270 Million
fake Facebook profiles estimated
2 Billion
searches Facebook users make every month
+ 2.5 Trillion
posts have been made on Facebook
38 Min
Facebook users spend per day using the platform
43%
of users get their news from Facebook
3-5 Min
is the optimal lenght of a Facebook video
9pm-11pm EST
is the best time to post on Facebook
59%
of video posts get more engagement than other post types
$1.86
is the average CPC of Facebook ads
%
of Facebook ad revenues comes from mobile
%
of people who click on ads make a purchase
50 Characters
is the optimal lenght of the post to get the best engagement
3,9%
is the average engagement rate for an organic post
60 Million
active business pages on Facebook
20 Billion
messages are sent between people and business monthly
7 Million
business use Facebook for advertising
Instagram Statistics
1 Billion
monthly active users
500 Million
people use Instagram Stories every day
%
of Instagram users log in at least once per day
%
of all users are aged between 18 and 24
%
of Instagram users are younger than 35
48%
of males use Instagram
52%
of females use Instagram
%
of Americans now use Instagram
%
of US teens cite Instagram as their favorite social network
125 Million
is the projected number of US Instagram users by 2023
28 Min
an average user spends a day on Instagram
+ 40 Billion
photos have been shared so far
%
of Instagram users have less than 1000 followers
%
of Instgram posts contain no #hashtags
%
of U.S. women on Instagram consider shopping a hobby
+ 4.2 Billion
is the average number of Instagram likes per day
79%
posts with a location receive 79% more engagement
96 Million
photos and videos are shared on Instagram per day
30
is the number of #hashtags you can use in a post
7 out of 10
hashtags on Instagram are branded
38%
Instagram posts with faces get 38% more likes
21%
videos receive 21.2% higher interactions than photos
%
of the world’s top brands use Instagram
%
of Instagram users follow a business
%
of Instagram users discover new products on the platform
2.5
Brands post an average of 2.5 stories per week
849 Million
Instagram’s potential advertising reach is 849.3 million users
%
of Instagram users claim to have made a product purchase after seeing it on the app
%
of users say they’ve bought a product they discovered on Instagram
%
of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions
3x
sponsored videos get 3x more comments than sponsored photos
200 Million
Instagram users visit at least 1 business profile daily
Youtube Statistics
2 Billion
monthly active users
Second
most visited website
+5 Billion
videos shared to date
50 Million
creating content shared to date
300k
TV paying subscribers
62%
of YouTube users are male
38%
of YouTube users are female
%
of mobile internet traffic is from YouTube
%
of 15 to 25 years old use YouTube
%
of U.S. 18-24 year olds use YouTube
60 minutes
is the average viewing session
5 Billion
videos watched per day
40 min
the average person wtaches 40 minutes of YouTube content a day
+50%
more than half of YouTube views come from mobile devices
+40 Min
the average mobile viewing session lasts more than 40 minutes
500 hours
of video are uploaded to Youtube every minute
1 Billion
hours of YouTube videos are watched every day
%
of YouTube views are generated by its intelligence-based algorithm
%
of US adults occasionally or regularly whatch videos recommended by the algorithm
%
of full-time YouTubers stated “promoting business/brand” as their top goal
1,148 Billion
mobile video views per day
44%
YouTube attracts about 44% of all internet users.
3x
more important for your video to relate to the viewer's interests than featuring famous actors
51%
of full-time YouTubers stated "expressing creativity" as their top goal
1,6x
more important than production quality
80 Languages
you can navigate YouTube
95%
of global internet population watches YouTube
%
people discover a new brand or product through YouTube
%
of businesses use YouTube as a channel to post video content
%
of U.S small businesses use YouTube
6,35 Billion
is the YouTube's annual cost to run YouTube
15,1 Billion
is the annual Youtube’s revenue
%
of creators mention lack of time as their top challenge
%
growth of YouTube channels earning more than six figures year
%
growth of YouTube channels earning more than $10,000
31 Million
YouTube channels out there
126 Million
subscribers has the most popular YouTube channel
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Twitter Statistics
330 Million
monthly active users
500 Million
people visit Twitter each month without logging in
%
made an account and left before ever sending a Tweet
134 Million
daily active users
%
of Twitter users are between 35-65 years old
66%
of Twitter users are male
34%
of Twitter users are female
707
is the number of followers the average Twitter user has
391 Million
accounts have no followers at all
500 Million
Tweets sent each day
6000
Tweets every second
3,39 Min
Twitter users spent on the social networking platform per session
%
of Americans use Twitter
%
of Americans get their news from Twitter
48.3 Million
is the number of twitter followers from US
14.2 Million
total app downloads on PlayStore
11.7 Million
total app downloads on AppleStore
%
of US companies with 100+ employees use Twitter for marketing
%
of Twitter users feel more positive about a brand when their Tweet has been replied to
%
of Twitter’s most prolific users use scheduling software
125 Million
hashtags are shared every day
500 Million
GIFs are shared every day
89%
Tweets with images receive 89% more likes
150%
Tweets with images receive 150% more retweets
69%
Tweets with only 1 hashtag are 69% more likely to be retweeted
300%
Direct message campaigns are 300% more effective than email campaigns in terms of click rate
18 Min
A tweet only takes 18 minutes to reach audiences before being buried in new tweets
%
of companies Tweet more than once a day
%
of brand followers on twitter have already purchased from them
%
of brand followers on twitter planto buy from them
145 Million
monetizable daily active users, users who see ads
23%
Twitter Ad engagement
%
of B2B marketers use Twitter to market their business
%
of Twitter users expect brands to interact with them on the platform
%
of Twitter users claim to have made a purchase directly from an influencer’s tweet
$727 Million
in advertising revenue
21%
of increase year-over-year
50%
Twitter ads with video are 50% cheaper in cost-per-engagement
70%
Using Twitter in-stream video ads can boost brand Ad recall by 70%
11%
Twitter ads are 11% more effective than TV ads during live events
You may like: Buy real Twitter followers cheap
LinkedIn Statistics
660 Million
members
330 Million
monthly active users
%
of US adults use the platform
%
of traffic comes from mobile
+1 Million
members have published content on LinkedIn
57%
of Linkedin users are male
43%
of Linkedin users are female
%
of LinkedIn users earn at least $75,000/year
%
of members are outside of the US
46 Million
students and recent college graduates are on LinkedIn
2/3
Two thirds of millionaires use LinkedIn
930
The average CEO has 930 LinkedIn connections
+30 Million
More than 30 million companies are listed on LinkedIn
%
of US small businesses use LinkedIn
%
of people who have recently changed jobs used LinkedIn to help them decide
20 Million
there is more than 20 million open jobs on LinkedIn Jobs
35k
skills are listed on LinkedIn
2
two professionals join LinkedIn every second
%
percent of executives rate LinkedIn as their first choice for professionally relevant content
280 Billion
feed updates viewed annually
9 Billion
content impressions in LinkedIn feeds every week
2 Million
posts, articles, and videos are published on LinkedIn every day
1 Million
Only 1 million users have published an article on LinkedIn
%
of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level)
"Specialize"
is the most overused word for the second year in a row
17 Minutes
On average, most users spend 17 minutes monthly on LinkedIn
8.5 Pages
users visit an average of 8.5 pages before leaving
%
of LinkedIn search traffic comes from organic search
%
LinkedIn Pages with complete information get 30% more views compared to others
%
companies that post 20 times per month reach at least 60% of their unique audience
1700 & 2100 Words
Long-form content gets the most shares on LinkedIn
5 Skills
listing 5 or more skills on your LinkedIn profile can lead to up to 17x more views
98%
images on average results in a 98% higher comment rate than without
2x
including the links can drive twice the engagement than a post without the link
75%
links to YouTube video gives a 75% higher share rate
$1.3 Billion
LinkedIn generated $1.3bn in revenue in Q2 2018 alone
64%
of social referrals to corporate websites come from LinkedIn
%
of marketers have gained customers through LinkedIn
%
of Fortune 500 companies use LinkedIn
%
of B2B marketers agree on LinkedIn being a good source for generating leads
Second
LinkedIn is the second-most popular platform among B2B marketers, just behind Facebook
177 Million
the US is surging on top with 177 million users on LinkedIn
%
LinkedIn is generating revenue for 38% of B2B marketers
%
of B2B leads coming from social media are from LinkedIn
%
of B2B marketers use LinkedIn to help drive their content marketing strategy
4 of 5
LinkedIn users drive business decisions
52%
of buyers list LinkedIn as the most influential channel during their research process
600 Million
LinkedIn users can be reached through advertisements on the professional network
%
of B2B companies have generated a customer through LinkedIn paid ads
%
of B2B advertisers like the ROI on LinkedIn ads
90 Million
users are senior-level influencers
63 Million
are in decision-making positions
See also: Buy Twitch Followers
Pinterest Statistics
322 Million
active users each month
85 Million
The U.S tops the list of countries with 85 million users
%
of all online US citizens use the platform
%
of Pinterest users are under 40-years-old
%
The US contributes to 50% of the pinners
21%
of Pinterest users are male
79%
of Pinterest users are female
%
Only 7% of total pins are from men
%
of new Signups are from women
%
of the millennials use Pinterest heavily
85%
of its users access Pinterest through a mobile device
14.2 Min
Average time spent on Pinterest per visit
200 Billion
There are over 200 billion Pinterest pins
2 Billion
There are over 4 billion Pinterest boards
75 Billion
There are over 75 billion ideas on Pinterest
+14 Million
articles are pinned each day
Sat 8pm-11pm
the best time to Pin is Saturday from 8pm-11pm
2x
more travelers on Pinterest than the top online travel agency sites
2 Billion
text-based and guided searches are carried out on Pinterest every month
600 Million
visual searches are generated on Pinterest monthly
27%
of marketers are already using Pinterest
55%
of Pinners log onto the site specifically to find products
%
of Pinners say they’ve tried new things they come across on Pinterest
%
of people bought a product on Pinterest because of Pinterest
%
of people use Pinterest to plan a purchase
33%
Pinterest drives 33% more traffic to shopping sites than Facebook
50%
of users have made a purchase after seeing a promoted Pin
%
of Pinners save items to purchase later
%
of Pinners Have a Household Income of $100k+
%
of Pinterest users in US use the platform to shop
2/3
Two-thirds of pins represent brands and products
77%
of People who use Pinterest have found a new brand or product on the platform
11 Times
promoted Pins have repinned on an average of 11 times per advertisement
$2 Profit
advertising on Pinterest earns a $2 profit for every $1 spent
$1 Billion
Pinterest ad revenue is projected to surpass $1 billion in 2020
SoundCloud Statistics
175 Million
registered users
200 Million
people access the platform every month
%
of its audience is aged between 18 and 35
71 Million
monthly users
%
of Soundcloud users are from US
63%
of SoundCloud users are male
37%
of SoundCloud users are female
12 Hours
of music updated every minute
200 Million
tracks on SoundCloud
8 in 10
soundclouders paid for online content
4 in 10
SoundCloud users say they bought a music download last month
3 in 10
paid for a music streaming service last month
20 Million
SoundCloud creators share their music
1.2 Million
creators featured in playlists
$1 Billion
SoundCloud’s price tag in 2017 was $1 billion
190 Countries
SoundCloud is avalable
22%
of users are from USA
Tumblr Statistics
452 Million
Tumblr has a total of over 452 million blogs
371 Million
million monthly visits
116 Billion
published posts
7.2 Million
new blogs created each month
%
of Tumblr visitors are aged between 18 and 34 years
52%
of Tumblr users are male
48%
of Tumblr users are female
%
of US male internet users use Tumblr
16.7 Million
mobile monthly users in the US
%
of US female internet users in the US use Tumblr
12.7%
of mobile users access Tumblr
28.6
is the average number of monthly visits per US mobile user
%
of US internet users between the ages of 18 to 24 years old use Tumblr
%
of US internet users with an annual income of $80-100K use Tumblr
%
of US mobile users access Tumblr app several times a week
21%
Tumblr is used by 21% of adults online aged 18-29 years
69%
of Tumblr users are millennials
%
Tumblr’s reach among the US population is projected to be 9% in 2020
115.8 Min
is the average time mobile US users spent on Tumblr
%
US Tumblr user growth rate is estimated to slow down to 4.1%
10 Min
is the average visit duration of Tumblr
1,64 Posts
per second
%
users from the US are the majority of Tumblr visitors With 33.2%
488 Million
blog accounts
67 Pages
The average Tumblr user visits about 67 pages every month
4pm EDT
post activity is at the highest at 4:00 pm EDT; notes peak at 10:00 pm EDT
1-866-584-6757
if you dial 1-866-584-6757, you can leave an audio post for your followers
18 Languages
Tumblr is available
Indonesia
Tumblr has been banned in Indonesia for providing people with access to pornographic content
China
China blocked Tumblr because of pornography and censorship problems in 2013
$15.1 Million
Tumblr Inc. has $15.1M in annual revenue
411 Employees
Tumblr has 411 employees
51st
most visited website in the world
25
Tumblr.com rank in the US is 25
%
of Tumblr users say the Dashboard is their favorite place to spend time online
171.5 Billion
There are 171.5 Billion posts
1st Blog
Tumblr was the first site to host the blog for President Barack Obama in 2011
Spotify Statistics
286 Million
monthly active Spotify users
136 Million
of these are Spotify Premium subscribers
%
of the global streaming market
25 Hours
spent listening to Spotify per month on average
%
of users listen to Spotify on a daily basis
56%
of Spotify users are male
44%
of Spotify users are female
%
of users are unde 30 years old
50 Million
songs Spotify currently lists
700k
podcast titles
40K
new songs are added to the platform every day
3 Billion
playlists
1/3
of Spotify listening time is spent on Spotify-generated playlists
1/3
another third going on user-generated playlists
41 Artists
average users listen to 41 unique artists per week
79 Countires
Spotify is available
Europe
35%
North America
26%
Latin America
22%
Rest of the World
17%
$2 Billion
Spotify quarterly revenue in Q1 2020
$511 Million
gross profit in the same quarter
$7.3 Billion
Spotify annual revenue in 2019
$0.006-$0.0084
estimates on how much a Spotify stream is worth to artist
26 Million
“Today’s Top Hits” playlist is followed by 26 million people
Tik Tok Statistics
500 Million
active users worldwide
1.5 Billion
downloads
%
of users are aged between 16 and 24
188 Million
TikTok was the Third most downloaded app in the first quarter (Q1) of 2019
175 Countries
TikTok is available in 155 countries and 75 languages
56%
of Tik Tok users are male
44%
of Tik Tok users are female
61+ Min
Users spend per session on the app
100 Billion
average monthly video views
%
of all TikTok users access the app on a daily basis
8 Times
U.S. users open the app a day
4.9 Min
are the individual sessions on the app
%
of TikTok users watch someone else’s video
%
of TikTok users upload their own videos
%
of engaged TikTok users claim to have liked a video in the last month
$23.1 Million
Americans have spent on in-app TikTok purchases so far
44%
of all TikTok revenue now comes from the USA
%
of users shoot daily
%
engagement rate
%
of engaged TikTok users claim to have commented on somebody else’s video in the last month
SnapChat Statistics
360 Million
active monthly users
%
of them are under 25
%
of US adults use Snapchat
30 Times
active Snapchatters open the app per day
49.5 Min
people spend per day on Snapchat
38%
of Snapchat users are male
62%
of Snapchat users are female
%
of internet users aged 18-24 use Snapchat
%
of Snapchat users are 13-24 years old
%
of US teens say they use Snapchat
14 Billion
Snapchat daily video views
95%
of Snapchat users say the app makes them feel happy
%
of US teens think it’s better than Facebook
%
think it’s better than Instagram
%
of all American 18-24 year olds use the platform
3 Billion
Snaps Created Everyday (Photos & Videos)
400 Million
Snapchat stories are created per day
218 Million
active daily users
34 Msg
On average, people send 34.1 messages a day
2 Million
snaps are sent every minute
Saturday
is the peak time for Snap stories being posted
$1.72 Billion
Snapchat’s revenue for 2019
%
of marketers have a Snapchat account
%
of brand content on Snapchat is video
%
of people who view one snap from a brand story, view the whole story
Sources
- https://statista.com
- https://www.internetworldstats.com/
- https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/
- https://sproutsocial.com/insights/social-media-statistics/
- https://www.globalwebindex.com/reports/social
- https://www.socialmediatoday.com/
- https://www.worldometers.info/
- https://www.digitalinformationworld.com/
- https://mashable.com/
- https://en.wikipedia.org/
- https://www.zdnet.com/