YouTube Statistics

37 YouTube Statistics Every Marketer Should Know

2 Billion

monthly active users

Second

most visited website

+5 Billion

videos shared to date

50 Million

creating content shared to date

300k

TV paying subscribers

62%

of YouTube users are male

38%

of YouTube users are female

%

of mobile internet traffic is from YouTube

%

of 15 to 25 years old use YouTube

%

of U.S. 18-24 year old use YouTube

60 minutes

is the average viewing session

5 Billion

videos watched per day

40 min

the average person watches 40 minutes of YouTube content a day

+50%

more than half of YouTube views come from mobile devices

+40 Min

the average mobile viewing session lasts more than 40 minutes

500 hours

of video are uploaded to YouTube every minute

1 Billion

hours of YouTube videos are watched every day

%

of YouTube views are generated by it’s intelligence-based algorithm

%

of US adults occasionally or regularly watch videos recommended by the algorithm

%

of full-time YouTubers stated “promoting business/brand” as their top goal

1,148 Billion

mobile video views per day

44%

YouTube attracts about 44% of all internet users.

3x

more important for your video to relate to the viewer's interests than featuring famous actors

51%

of full-time YouTubers stated "expressing creativity" as their top goal

1,6x

more important than production quality

80 Languages

you can navigate on YouTube

95%

of global internet population watches YouTube

%

people discover a new brand or product through YouTube

%

of businesses use YouTube as a channel to post video content

%

of U.S small businesses use YouTube

6,35 Billion

is the YouTube's annual cost to run YouTube​

15,1 Billion

is the annual YouTube’s revenue

%

of creators mention lack of time as their top challenge

%

growth of YouTube channels earning more than six figures year

%

growth of YouTube channels earning more than $10,000

31 Million

YouTube channels out there

126 Million

subscribers has the most popular YouTube channel