YouTube Statistics

37 YouTube Statistics Every Marketer Should Know

2 Billion

monthly active users


most visited website

+5 Billion

videos shared to date

50 Million

creating content shared to date


TV paying subscribers


of YouTube users are male


of YouTube users are female


of mobile internet traffic is from YouTube


of 15 to 25 years old use YouTube


of U.S. 18-24 year old use YouTube

60 minutes

is the average viewing session

5 Billion

videos watched per day

40 min

the average person watches 40 minutes of YouTube content a day


more than half of YouTube views come from mobile devices

+40 Min

the average mobile viewing session lasts more than 40 minutes

500 hours

of video are uploaded to YouTube every minute

1 Billion

hours of YouTube videos are watched every day


of YouTube views are generated by it’s intelligence-based algorithm


of US adults occasionally or regularly watch videos recommended by the algorithm


of full-time YouTubers stated “promoting business/brand” as their top goal

1,148 Billion

mobile video views per day


YouTube attracts about 44% of all internet users.


more important for your video to relate to the viewer's interests than featuring famous actors


of full-time YouTubers stated "expressing creativity" as their top goal


more important than production quality

80 Languages

you can navigate on YouTube


of global internet population watches YouTube


people discover a new brand or product through YouTube


of businesses use YouTube as a channel to post video content


of U.S small businesses use YouTube

6,35 Billion

is the YouTube's annual cost to run YouTube​

15,1 Billion

is the annual YouTube’s revenue


of creators mention lack of time as their top challenge


growth of YouTube channels earning more than six figures year


growth of YouTube channels earning more than $10,000

31 Million

YouTube channels out there

126 Million

subscribers has the most popular YouTube channel