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Instagram Tweaking Call-to-Action Button, Video Link Ads

Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing the attention of users, …

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Snapchat is the first social network to capture this element of our lives

On most social networks we post the best and worst parts of our lives—in a highly curated way. We share the highlight reel. This highlight reel effect is even more true for brand accounts. Where curation is governed by what generates revenue, stays on brand, and gets approved by legal. But, the story is different on Snapchat. And …

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